redefine
verb [ T ]
uk/ˌriːdɪˈfaɪn/ usto change the way you think about a situation or activity because of new developments or ideas:
The whole concept of "retirement" has been redefined in recent years.
Public service broadcasting needs to be assessed and redefined in the multi-channel digital world.
redefine a business/industry/market The bank is in the process of redefining the business of its troubled investment-banking subsidiary.
redefine a role/relationship/approach A company that redefines its sales approach without giving its staff the tools to support the new approach can find itself in a worse position than if it had done nothing at all.
redefine what/how, etc. Technology has redefined how people make decisions.