rebrand
verb [ I or T ]
MARKETING uk/ˌriːˈbrænd/ usif a company rebrands itself or a product or service that it provides, it creates a new name or image for it, often to try to change the way that people think about it:
The group intends to rebrand all its stores in three months.
rebrand sth as sth Forte rebranded its Grand Hotels as Meridiens.
rebrand as sth The station rebranded as Talksport at the start of the year.
rebrand
noun [ C ]
An attempted rebrand nine years ago was a disaster.
rebranding
noun [ U ]
The rebranding is a vital part of attempts to change the company culture.