differentiate
verb
uk/ˌdɪfəˈrenʃieɪt/ us [ T ] MARKETING
to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers:
differentiate sth from sth The company wanted a website that would differentiate them from their competitors.
In order to differentiate our service, it was decided that the brochure would depart from the traditional format.
[ I or T ]
to show or find a difference between people or things:
A purchase tax can differentiate between luxuries and necessities.
[ T ]
to be the quality or feature that makes one thing different from another:
differentiate sth from sth Customers may wonder what differentiates one type of beer from another.