demographic
noun [ C, usually singular ]
uk/ˌdeməˈɡræfɪk/ us MARKETING
a group of people, for example, customers, who are similar in age, social class, etc.:
This demographic (young teenagers) is the fastest growing age group using the site.
Marketing to baby boomers is not easy; but in order to be successful, you must reach this demographic.
Our target demographic is college-educated urban females aged 25-30.
demographic
adjective
MARKETING uk/ˌdeməˈɡræfɪk/ usrelating to demography (= the study of populations, their characteristics and changes):
Demographic change means the market is shrinking.
demographic data.
demographically
adverb
You will need to segment your market both geographically and demographically.