prime time
noun
ukus [ U ] COMMUNICATIONS, MARKETING
in television and radio broadcasting, the time of day when the largest number of people are watching or listening:
The show aired Sunday evening in prime time and was watched by 15.7 million viewers.
The advertisement will be broadcast during prime time.
[ S ]
a good time for doing something:
Real estate investors say now is a prime time to purchase a home.
As spring kicks into action, this can be a prime time to start that home renovation project.
(not) ready for prime time
COMMERCE
(not) ready to be sold or presented to the public:
This technology is not ready for prime time.