benchmarking
noun [ U ]
uk/ˈbenʃˌmɑːkɪŋ/ us/-ˌmɑːr-/the act of measuring the quality of something by comparing it with something else of an accepted standard:
Without government benchmarking, customers can’t be sure of the truth of a business’s claims to being environmentally-friendly.
the use of something as a standard in order to improve your own work, products, or processes:
Benchmarking will make greater improvements in the company’s services.