price sensitive
adjective
uk/ˈpraɪsˌsensɪtɪv/ us ECONOMICS, COMMERCE
used to describe a product or service for which sales go up or down in relation to its price:
A price-sensitive product should be priced to convey an overall image of value to the customer.
MARKETING
used to describe a customer who is influenced by the price of a product:
Most of our clients are extremely price sensitive and we need to consider any price rises very carefully.
A price-sensitive customer is likely to notice a price rise and switch to another product.
FINANCE, STOCK MARKET
used to describe information that could influence a share price:
The regulation of the disclosure and use of price-sensitive information is necessary to ensure that all investors are fairly treated.
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price insensitive