introductory
adjective
uk/ˌɪntrəˈdʌktəri/ us COMMERCE, MARKETING
an introductory price, offer, etc. is only available for a short period of time, when a product or service is first available or when a customer first buys or starts using something:
an introductory bonus/deal/discount These rates include an introductory bonus of 0.5% for the first year.
an introductory offer/price/rate
COMMERCE, MARKETING
used for describing the period of time when a product is first available or when a customer first buys or starts using something, when special prices, etc. might be available:
We offer an interest-free introductory period on credit cards.
written or said at the beginning of something:
an introductory address/comment/remark
intended for people who have not experienced or done something before:
This is an introductory course in business management.