introduction
noun
uk/ˌɪntrəˈdʌkʃən/ us [ U ] COMMERCE, MARKETING
the act of making goods or services available to be bought for the first time:
the introduction of sth to sth The company has announced the introduction of a new games console to the market.
[ C ] COMMERCE, MARKETING
a product or service that is made available for the first time:
She has successfully enhanced the financial stability of the company through product introductions.
[ U ]
the bringing in of something such as a new system, rule, or method:
the introduction of sth Problems at the company have been caused by the introduction of a new computer system.
These procedures now only take a few seconds to complete thanks to the introduction of £30m of new technology.
She campaigned for the introduction of a national minimum wage.
[ C or U ]
the act of introducing one person to another:
Our next guest speaker needs little introduction.
Shall I do the introductions?
[ C ]
the first part of something such as a book or report:
introduction to sth In the introduction to the book I used data from the Performance Measurement Association.
LAW
a situation in which a new law is formally suggested to be discussed and voted on by a parliament:
The first step in Parliamentary procedure is the introduction and first reading of the bill.