introduce
verb [ T ]
uk/ˌɪntrəˈdjuːs/ us COMMERCE, MARKETING
to make goods or services available to be bought for the first time:
The company plans to introduce 45 new models over the next five years.
The product range is being overhauled to introduce cheaper lines and more non-food products.
STOCK MARKET, FINANCE
to make shares, etc. available for the first time:
The shares moved higher to their highest level in the 21 years since this market introduced crude oil futures.
to start using a new system, rule, or method:
We will introduce a 10p starting rate of income tax for individuals.
The company introduced a jobshare scheme last year.
to tell someone another person's name the first time they meet:
She plans to hold a meeting for all employees in the company to introduce her successor before she leaves.
LAW
to formally suggest a new law to be discussed and voted on by a parliament:
introduce a bill/measure
He plans to introduce legislation that would set minimum standards for corporate disclosure in the US.
Phrasal verb
introduce sb to sth