merchandising
noun [ U ]
COMMERCE, MARKETING uk/ˈmɜːtʃəndaɪzɪŋ/ us (also merchandise)
products connected with a popular film, event, famous person, etc., or the selling of these products:
They hope to raise £12m from the sale of tickets and merchandising.
merchandising income/revenue/sales The $250 million figure reportedly includes merchandising income and a share of the film's profits.
Warner Bros owns exclusive merchandising rights to the Harry Potter character.
merchandising activities/deals/opportunities
the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.:
Sales growth has been hurt by a misguided merchandising strategy.
See also
cross-merchandising
scrambled merchandising