merchandise
noun [ U ]
uk/ˈmɜːtʃəndaɪs/ us COMMERCE
goods that are offered for sale, especially in a store:
While the shop may look exclusive, the merchandise is not.
discounted/general/luxury merchandise Analysts are expecting the retailer to report a 5% rise in sales of general merchandise.
MARKETING
→ merchandising :
Shaw won the highly lucrative rights to sell Elvis merchandise in the UK and Europe in 1999.
merchandise
verb [ T ]
MARKETING uk/ˈmɜːtʃəndaɪz/ usto increase sales of goods by making people more aware of them through advertising, special displays or events, etc.:
The way in which you merchandise what you have in store in terms of display is pretty important.
to produce and sell products connected with a popular film, event, famous person, etc.:
The company's move to license and merchandise its popular TV characters has great potential for growth.