medium
noun
uk/ˈmiːdiəm/ us [ C ] COMMUNICATIONS plural media or mediums
a method of communication or entertainment, for example television, radio, or the internet:
a medium of sth Interactive TV opens up the medium of television to the participation of individuals.
a medium for sth The internet is a growing medium for uncensored information and discussion.
Typically cinema is the chosen medium for visualizing the future.
advertising/communications/marketing medium Many businesses are finding Web video an attractive marketing medium.
digital/interactive/storage media The government has identified digital media as a key opportunity.
[ C ] plural media or mediums
something that is used as a way of creating or expressing something else:
a medium for sth Products are the medium for communication between corporations and the market.
a medium of sth Body language is often consciously used as a medium of expressing thoughts and feelings.
through the medium of sth They advertise through the medium of direct mail.
[ C, usually singular ] COMMERCE
a size of clothes that is between small and large:
Could I try on a medium, please?
See also
display medium
medium
adjective
uk/ˈmiːdiəm/ usused to describe something that is between small and large in size:
Production of existing small and medium cars will continue at the plant.