front
noun
uk/frʌnt/ us [ C ]
the part of a building that faces or is nearest to the street or that is most often seen or used:
shop/store front The shop front occupies a very prominent position on the main street.
at the front of sth The new styles were displayed at the front of the store.
[ S ]
used to refer to a particular area of activity:
How are things on the work front?
She's very creative on the design front.
[ S ]
behaviour that a person shows in public and that is different from their real character:
Don't be fooled by his apparent sympathy - it's just a front.
[ C, usually singular ]
a person or organization that is used to deceive people or to hide an illegal activity:
The trading company was set up in 2001 to act as a front for money-laundering operations.
in front (of sb/sth)
more successful than other people or companies doing the same job or in the same industry:
Major brand leaders got out in front first and have set the pace for other companies.
up front
if you give someone an amount of money up front, you pay them before they do something for you:
He wants all the money up front or he won't do the job.
front of mind (also top of mind)
MARKETING
if a brand, product, or company is front of mind, it is the first one that people think of when they are considering buying something:
We need advertising that will keep the brand front of mind and help reinforce brand values.
considered very important and usually thought of first by people:
Food safety issues affect everyone and are becoming increasingly front of mind with consumers today.
See also
upfront adjective
front
adjective
uk/frʌnt/ uson the front burner
considered very important and to be dealt with or given attention before other things:
keep/put sth on the front burner We need to put this project on the front burner and finish it as soon as possible.
front
verb
uk/frʌnt/ us [ I or T ] PROPERTY (also front on/onto)
if a building or area fronts or fronts on or onto a particular place, it is near it and faces it:
The store fronts the central square at the mall.
[ T ]
to lead an organization, or be the person with the main responsibility for a particular project, etc.:
She fronts a large IT company in Germany.
They appointed him to front the takeover bid.
Phrasal verb
front for sth