beachhead
noun [ C ]
COMMERCE uk/ˈbiːtʃhed/ usa position in a market that a company achieves and that it hopes to make stronger in the future:
We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.
gain/establish a beachhead The company are keen to establish a beachhead in California's lucrative energy market.
See also
foothold
footing