feedback loop
noun [ C ]
ukusa system for improving a product, process, etc. by collecting and reacting to users' comments:
The firm has built a feedback loop into the restructuring process, so that employees can express any concerns.
INTERNET, MARKETING (also complaint feedback loop)
a system where an internet service provider tells its business customers if people have complained about receiving advertising emails:
Once you have created a feedback loop, we will send you a copy of each complaint generated.
an effect where an amount or level produced by a process, system, etc. increases or decreases the amount produced by the same process, system, etc. at a later time:
Reinvested profits create greater profits, forming a positive feedback loop .
A poor performance appraisal can create a negative feedback loop, where the quality of the employee's subsequent work falls.