feature
noun [ C ]
uk/ˈfiːtʃər/ ussomething that makes a product, machine, or system different, and usually better, than others of a similar type:
The new smart phone has all the features of existing models, plus added extras.
innovative design features
added/additional features The wireless network consists of a standard wireless infrastructrure, plus added features such as the ability to control the allocation of bandwidth.
innovative/new feature With every software update come new features to protect users, including parental controls and spam filtering.
safety/security feature Several safety features, for example, airbags, seat belts, and child seats, were tested.
distinctive/distinguishing feature A distinguishing feature of Mexico's industrial structure is the large proportion of small businesses vis a vis large companies.
important/key feature Reliability is the key feature of all our products.
See also
call feature
feature
verb
uk/ˈfiːtʃər/ us [ T ]
to include something as part of a product, machine, or system, especially something that makes it better than others of a similar type:
The latest software features built-in access to online messaging services.
[ I ]
to be included as part of something such as a plan, calculation, etc.; figure:
feature in sth Wind farms, solar power, and other sources of renewable energy must now feature in the environment policy of all responsible governments.