fashion
noun
uk/ˈfæʃən/ us [ U ]
the business that involves producing and selling new styles, especially of clothes, shoes, hair, etc.:
The film makes fun of major figures in the fashion industry.
a fashion magazine
The fashion retailer announced a drop in YTD profits of 57%.
[ C or U ]
something that is popular at a particular time:
The fashion for outsourcing has led to a shortage of home-grown workers with good IT skills.
Social networking sites seem to be going out of fashion.
Growing your own fruit and veg is now back in fashion.