footing
noun
uk/ˈfʊtɪŋ/ us [ S or U ]
the way in which a business operates, and the set of conditions that influences it:
on a firm/solid/sound footing Officials said they were moving quickly to correct any deficiencies and get the fund back on solid financial footing.
on a commercial/legal/competitive footing Virtually all key state-owned enterprises have been placed on a commercial footing.
on an equal footing/on the same footing
having the same position or status as another person, company, etc.:
on an equal footing with sb/sth Women should be able to compete in the job market on an equal footing with men.
on the same footing as sb/sth The increased use of restricted stock puts management on the same footing as shareholders.
[ C, usually singular ]
a first position that a company achieves in a particular market, industry, etc., that they hope to improve in the future:
gain/get/find a footing (in sth) The company has struggled to find a footing in an industry suffering from overcapacity.
See also
beachhead