footfall
noun [ C or U ]
MARKETING mainly UK uk/ˈfʊtfɔːl/ us/-fɑːl/ ( US foot traffic)the number of people who go into a shop or business during a particular period of time:
a high/strong/weak footfall The machines are in good sites with high footfall such as motorway service stations.
boost/increase/reduce footfall The company hopes the trial will increase customer footfall, enabling the stores to build increased sales.