focus group
noun [ C ]
ukus MARKETING
a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company's market research:
The agency commissioned a study using focus groups to gather opinion on five labelling schemes.
to conduct/convene/hold a focus group
HR
a group of employees who are brought together to discuss what they think about the organization and management of the company they work for:
The company has been running focus groups to get ethnic minority staff to talk about improvements that might be made.