flyer
noun [ C ]
(also flier) uk/ˈflaɪər/ us MARKETING
a small piece of paper advertising a product or event, which is given to a lot of people:
distribute/hand out/pass out flyers Her job is to hand out flyers for the club on street corners.
an advertising/campaign/publicity flyer
TRANSPORT
a person who travels by plane:
business/executive flyers The company's strategy of concentrating on high-margin business flyers is beginning to pay off.
Regular flyers can take advantage of additional benefits such as free flights and extra baggage allowance.
TRANSPORT, COMMERCE
a company that operates regular services carrying passengers by plane:
a low-cost/no-frills flyer Stiff competition from rival low-cost flyers forced down fares.
take a flyer (on sb/sth) informal
to take a risk by doing something that could have good or bad results:
Despite his belief in the efficiency of markets, he would occasionally take a flyer on a company's shares.
See also
frequent flyer
high flyer