orientation
noun [ C or U ]
uk/ˌɔːrienˈteɪʃən/ usthe type of interests, activities, or aims that an organization, business, or project has, or the act of giving attention to a particular thing:
The development of a consistent culture of customer orientation throughout the organization is crucial for survival.
The company has adopted a new eco-friendly orientation.
orientation to/towards sth He stressed the company's orientation towards the needs of the market.
HR
the particular beliefs, opinions, or ways of behaving that a person has:
The Act requires that people should be employed without regard to their political or sexual orientation.
HR
training or preparation for a new job or activity:
The job starts tomorrow with a full week of orientation.
You will be given an orientation before your project starts.
See also
marketing orientation
market orientation
product orientation
sales orientation