sell-through
noun
MARKETING ukus [ C or U ]
the number of units of a particular product sold in a particular period, often expressed as a percentage of the number available at the beginning of the period:
The sell-through of the new product was better than we'd thought.
[ C ]
the number of DVDs of a film sold directly to customers, rather than to stores that rent them to customers:
There were a lot of sell-throughs of last year's Oscar winners.