customer profile
noun [ C ]
MARKETING ukus(also consumer profile)a description of a business's typical customers:
build/create/develop a customer profile An online survey is an inexpensive way to start to build a customer profile.
The clothing store puts its customer profile at age 25–40.
detailed information about a particular customer:
All our customer profiles are stored in our extensive database.
customer profiling
noun [ U ] (also consumer profiling)
Customer profiling is an integral part of the marketing process.