mass market
noun [ C, usually singular ]
MARKETING, COMMERCE ukusa market of as many people as possible, not just people with a lot of money or particular needs or interests:
There's no mass market for the magazine.
They sell high-end furniture that is not aiming for the mass market.
mass market
adjective [ before noun ]
(also mass-market) ukusused to describe a product that is intended to be sold to as many people as possible, not just to people with a lot of money or particular needs or interests:
a mass market product/brand/car For the first time, GPS navigators were seen as a mass market product.
a mass market retailer/business/company
The service will not be limited to business users, but will have mass-market appeal.