market penetration
noun [ U ]
COMMERCE, MARKETING ukusthe degree to which a product or brand is bought, used, or known by a particular group of customers:
enhance/gain/increase market penetration We gained market penetration but it remains very low at 0.56%.
high/small/significant market penetration Small newspapers have a higher market penetration than most larger papers.
a process in which a product or brand becomes bought, used, or known by more and more people:
The corporate fitness market represents an excellent opportunity for continued market penetration.
Selling in the Netherlands is the first priority for our European market penetration strategy.