marketing
noun [ U ]
MARKETING, COMMERCE uk/ˈmɑːkɪtɪŋ/ usthe business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively:
Mr. Harris was previously director of sales and marketing.
a marketing campaign/plan/strategy Part of her job involves devising clever marketing strategies.
a marketing company/department/division He operated his own marketing company until his major client got sold last year.
marketing costs/expenses/budget Loyal customers are easier to retain, so marketing costs for these customers should be lower.
a marketing director/manager/officer He was marketing director of colouring and skincare products and has recently been appointed overall marketing director.
See also
affiliate marketing
buzz marketing
cooperative marketing
corporate marketing
direct channel marketing
direct mail marketing
direct marketing
drip marketing
event marketing
global marketing
green marketing
image marketing
integrated marketing
mass marketing
multilevel marketing
network marketing
niche marketing
permission marketing
relationship marketing
social marketing
stealth marketing
strategic marketing