markdown
noun [ C ]
uk/ˈmɑːkdaʊn/ us COMMERCE
a lower price on an item than it was previously being sold for:
Rather than charging $24.50 and allowing room for price markdowns, they decided to market the shirts at a starting price of $19.50.
They are advertising markdowns of 50% on some fall clothes and other merchandise.
big/heavy/steep markdown Retailers have been forced to take big markdowns to lure shoppers concerned about the economy.
FINANCE, STOCK MARKET
a reduction in share prices:
The rest of the market rallied from an early markdown but trading conditions remained thin.
The fraud prompted a savage markdown of blue-chips in London.
FINANCE, STOCK MARKET
the lower price that a broker pays when buying shares, bonds, etc. to sell at a higher price:
It may be illegal for a broker not to disclose a markdown.