innovative
adjective
uk/ˈɪnəvətɪv/ us/ˈɪnəveɪtɪv/ (UK also innovatory)using new ideas or methods:
In recent years, the company has relied more on creative repackaging than on innovative design.
innovative ideas/products/programmes Big companies are always looking for innovative products that can't be easily copied.
an innovative approach/practice/strategy
The group aims to reduce the risks and increase the chances of innovatory, technology-based start-ups making it in the big commercial world.
innovatively
adverb
to think innovatively