unsystematic risk
noun [ C or U ]
ukus(also specific risk) FINANCE, STOCK MARKET
the risk involved in buying a particular investment, rather than the risk that affects any investment:
You can reduce unsystematic risk associated with individual stocks, but there are inherent market risks that affect nearly every stock.
ECONOMICS
a risk that affects only one company or industry:
The risk of a decline in house prices is likely to be an unsystematic risk, specific to the housing market.