tie in
phrasal verb with tie verb uk/taɪ/ ustying | tied | tied
[ I or T ] MARKETING
to plan something so that it happens as part of another activity:
tie in with sth The product launch date was set to tie in with the movie release.
tie sth in with sth If our product is reviewed in a journal, we try to tie it in with an advert placed in the same journal.
See also
tie-in
[ I ]
to match or work well with something:
tie in with sth The plan does not quite tie in with the aspirations of the club's owners.