test market
noun [ C ]
MARKETING ukusa particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places:
70% of consumers in the two test markets gave high satisfaction marks to the products.
the process of introducing a new product or service, new advertising campaign, etc. to a limited group of people or area to test how people will react when it becomes available in more places:
The company has continued its growth record with a successful test market in the USA.
test-market
verb [ T ]
They have sent off information packs to test-market interest.
test-marketing
noun [ U ]
We have conducted successful test-marketing for the new product.