television rating
noun [ C ]
ukus( abbreviation TVR) MARKETING, COMMUNICATIONS
a measure of how popular a television programme is, expressed as the percentage of people who watched it compared with the number who could have watched it:
A single television ratings point represents one per cent of the total number of households in the US.
Last Sunday's game earned a television rating of 12, up 36% from last year's 8.8 rating.
a television rating system/service