telemarketing
noun [ U ]
uk/ˈtelɪˌmɑːkɪtɪŋ/ us(also telephone selling); (UK also telesales) COMMERCE, MARKETING
the activity of selling a product or service by phone:
Last year, the firm spent almost 60% of its revenue on telemarketing and direct mail.
a telemarketing company/firm
telemarketing fraud/scams People who believe they are victims of telemarketing fraud should call our Consumer Protection Division.
We are experts in teaching effective techniques for successful telephone selling.
She works in telesales.
See also
inbound telemarketing
outbound telemarketing