conversion rate
noun [ C ]
ukus FINANCE, STOCK MARKET
the rate at which one type of currency, share, etc. can be exchanged for another:
Check our latest dollar conversion rates online.
a conversion rate calculator
a conversion rate of $8.00 per share
COMMERCE, E-COMMERCE, MARKETING
the number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made:
Better email campaigns can help you increase your conversion rate.
See also
hit rate