conventional
adjective
uk/kənˈvenʃənəl/ usrelating to accepted or traditional ways of doing something:
conventional accounting/business practices/methods
It is estimated that over one-third of sub-prime borrowers could have qualified for cheaper, conventional loans.
conventional wisdom
opinions or theories that have existed for a long time and that most people agree with:
The book challenges the conventional wisdom that companies are engaged in a "war" for talent.