consumer awareness
noun [ U ]
MARKETING ukus→ customer awareness :
The company has stoked further interest with a large number of TV ads, even though consumer awareness was high to begin with.
knowledge and understanding that a buyer should have of their rights as a customer, how products are made or grown, the safety of products, etc.:
In recent years consumer awareness has reached the point that some of the biggest agribusiness concerns have been reconsidering how they raise and kill animals.