pitch
noun [ C ]
MARKETING uk/pɪtʃ/ usthe words or speech someone, especially a salesperson, uses to persuade someone to buy, do, or use something:
Investors liked the pitch and agreed to back the start-up company.
make a pitch for sth A special team was sent to make a pitch for the new car plant to be built in Germany.
See also
elevator pitch
sales pitch
pitch
verb
uk/pɪtʃ/ us [ T ] COMMERCE
to set a price at a particular level:
Shares were eventually pitched at 100p when they began trading at the beginning of June.
The video game didn't succeed because prices were pitched too high.
[ T ]
to plan or design something in a way that will attract a particular group of people:
pitch sth at sb The issue was pitched at investors hoping to gain exposure to smaller companies in the US.
[ I or T ] COMMERCE, MARKETING
to try to persuade someone to buy your products or services or choose you to do some work for them:
pitch for sth The agency had already pitched for the bank's $5 million advertising account on two previous occasions.
She was given 15 minutes to pitch her idea for a new project.