incentivize
verb [ T ]
(UK also incentivise) uk/ɪnˈsentɪvaɪz/ us/-ṱə-/ (also US incent) HR
to make someone want to do something, such as to buy something or to do work, especially by offering prizes or rewards:
incentivize sb to do sth They incentivized workers to adopt the less expensive health care plan by giving more paid vacation.
Headquarters has incentivized employees with free offers of tickets to sporting events.