identity
noun [ C or U ]
uk/aɪˈdentəti/ usplural identitiesthe reputation, characteristics, etc. of a person or organization that makes the public think about them in a particular way:
Companies often spend a fortune on branding in their attempts to communicate their identity.
who a person is, or information that proves who a person is, for example, their name and date of birth:
When applying for a driver license or identification card, you must provide proof of your identity.
confirm/prove your identity You may be asked to confirm your identity by phone.
See also
brand identity
corporate identity