low profile
noun [ S ]
ukusthe fact of activities or behaviour not attracting much attention or interest from the public, newspapers, television, etc.:
Despite a relatively low profile, the business has great potential for growth.
have/keep/maintain a low profile The senator was keeping a low profile yesterday.
low-profile
adjective
Their low-profile approach to selling contrasts sharply with the more aggressive tactics employed by their competitors.
Compare
high-profile