concept testing
noun [ U ]
ukus MARKETING
the process of asking a group of people for their opinion about a new product or advertisement:
Concept testing is an essential part of the product development process.
See also
focus group
单词 | concept testing |
释义 | concept testing noun [ U ] ukus MARKETING the process of asking a group of people for their opinion about a new product or advertisement: Concept testing is an essential part of the product development process. See also focus group |
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