concept
noun [ C ]
uk/ˈkɒnsept/ us MARKETING
an idea for a new product or a way to sell a product:
The finished product was very different from the original concept.
an idea, theory, etc. about a particular subject:
This course will acquaint you with the basic concepts of management
Product differentiation is an important concept in marketing.
See also
business entity concept
consistency concept
high-concept
the marketing concept
product concept
the production concept
sales concept
selling concept