loser
noun
uk/ˈluːzər/ us [ plural ]
shares that lose value on a particular day:
On the London Stock Exchange, losers beat gainers 1,353 to 823.
[ C ]
a person or company that is at a disadvantage because of their particular situation:
In every deal, there are winners and losers.
the big/main/real losers The real losers will be the independent pharmacists who cannot buy in bulk and pass on the savings to customers.
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winner