puff
noun [ C ]
MARKETING uk/pʌf/ us(also US puff piece)a piece of writing that praises or advertises a product:
They asked me to write a puff for her latest book.
a puff (piece) on sth He's gone to New York to do a puff piece on a starlet.
puff
verb [ T ]
MARKETING uk/pʌf/ usto praise or advertise a product in order to increase sales:
He was at the festival to puff his new movie.