sponsor
verb [ T ]
uk/ˈspɒnsər/ us MARKETING
to provide money for a television or radio programme, website, sports event, or other activity in exchange for advertising:
We found a major shoe manufacturer that would like to sponsor the series.
The event was sponsored by several local businesses.
GOVERNMENT
if someone in a position of authority sponsors a new idea, especially a law, they give it their support:
Six Senators originally sponsored the bill.
to give money to support a person, organization, or activity:
We sponsor children in developing countries.
sponsor
noun [ C ]
uk/ˈspɒnsər/ us MARKETING
a company or organization that provides money for a television or radio programme, website, sports event, or other activity in exchange for advertising:
And now a word from our sponsors.
We are grateful to our corporate sponsors for making this event free to the public.
GOVERNMENT
someone in a position of authority who gives their support to a new idea, especially a new law:
The bill is sponsored by one Democrat and one Republican.
someone who supports a person, organization, or activity by giving money:
We encourage our employees to become sponsors of participants in the charity run.