reach
verb [ T ]
uk/riːtʃ/ usto get to a particular high or higher level:
Profits are expected to reach $11.2 billion in the hotel industry next year.
reach a record/an all-time high Stocks reached a record 10-month high.
MARKETING
to succeed in advertising or selling a product or service to a particular group of people:
The internet is a major tool for reaching new customers.
to achieve something after careful thought or discussion:
reach a conclusion/decision
reach a compromise/deal
reach (an) agreement on sth
to make an agreement after careful thought or discussion:
The company is understood to have reached an agreement with its principal backers.
The four leaders reached agreement on an $820 million state construction program.
to communicate with someone in a different place, especially by phone or email:
He's out of the office right now, but I'll try and reach him on his cellphone.
If you can't get through on the phone, you can always reach us by email.
reach
noun
uk/riːtʃ/ us [ S ] MARKETING
the number of people that a company is able to advertise or sell a product or service to:
a broad/global/international reach
advertising/business/market reach
The company's reach has expanded from 170 million users last year to more than 500 million this year.
expand/extend/increase your reach The merger will double the size of the company and extend its reach into larger markets in six additional states.
reaches [ plural ]
the highest or lowest levels of an organization or system:
the higher/lower/upper reaches of sth Many shares on the lower reaches of the stock market have enjoyed a buoyant run.
beyond/out of (sb's) reach (also beyond/out of the reach of sb)
that someone is not able to get or buy:
Now even small starter homes are priced out of the reach of low-income working people.
within (sb's) reach (also within the reach of sb)
that someone is able to get or buy:
She felt that the job she had always wanted was finally within reach.
A high percentage of these homes are within financial reach of moderate-income families.