resistance
noun [ U ]
uk/rɪˈzɪstəns/ usa situation in which people or organizations fight against something or refuse to accept or be changed by something:
resistance to sth The government faces resistance to the bill.
There should be no resistance to the new management structure
a force which acts to stop the progress of something or make it slower:
The car is designed with wind resistance that cuts down gas mileage.
See also
consumer resistance
investor resistance
sales resistance