representative
noun [ C ]
uk/ˌreprɪˈzentətɪv/ us COMMERCE (also sales representative); (also informal rep)
someone whose job is to sell a company's products or services, especially by visiting or phoning customers:
We'll increase our team of representatives to help meet sales targets.
All shops are visited regularly by one of our sales representatives.
a person who is chosen to speak or act for other people:
Staff have been invited to elect a representative to attend management meetings.
A representative of the oil company made a press statement.
See also
customer representative
employee representative
personal representative
union representative
representative
adjective
uk/ˌreprɪˈzentətɪv/ ustypical of a large group of people or things:
How representative are the views of these customers?
representative of sth These remarks are not representative of the views of management.
a representative sample (of sth)
MARKETING
a small group that contains the same mixture of people or things that is found in a bigger group, so that it is able to provide useful information about the bigger group :
The survey was sent to a representative sample of US households.